ATTAR is a Persian word meaning "fragrance, scent, or essence." We use the term Attar because both the manufacture and application of oils that we supply belongs to this East Indian and Persian tradition.

Unfortunately, inthe West, the word ‘perfume’ has come to mean a range of products that contain primarily alcohol, and are heavily diluted with synthetic additives. But originally, perfumes meant pure, natural extracted oils, either individual oils, or their blends.